![]() ![]() A More Valuable Approach Than Some Other Social Apps ![]() This is not to say that Pinterest does not generate revenue from advertising. The platform focuses on incentivizing direct action with each Pin instead of casting the widest net possible. The premise behind this is that Pinterest has greater opportunity to generate revenue from shopping activity vs. “As lockdowns eased, people have embraced life outside their homes, a trend that caused a dramatic decline of our year-over-year growth rate of monthly active users (MAUs) in Q2 and Q3, as consumer preferences shifted away from our core at-home use cases.” Should Pinterest Be Measured on Growth?Īlthough the platform’s rapid loss of users will be the main storyline of Pinterest’s Q2 report, there is evidence that the platform should not be measured on growth in the same vein as other social networks. This was all good and well, until shopping malls started to open up again. And that’s where Pinterest came into the equation the platform saw major growth with compounding additions of users as time went by. This concept worked well, for a while, as it deemed the perfect replacement for IRL (In Real Life) browsing.Īs people were confined to their homes and unable to visit shopping malls, the need for a temporary replacement arose. The Has-Been Replacement for IRL Browsingĭuring the stricter lockdown period, Pinterest gained in excess of 100 million active users touting itself as a ‘virtual shopping mall’ of sorts. ![]() Over the past 2 periods, Pinterest has lost some 34 million active users overall. The company has recently shared its latest performance update, and it doesn’t look good. After a surge in active users during the pandemic, restrictions started to ease and the platform took a serious knock with a decline in overall users of 24 million. The past 2 years have been a turbulent time for Pinterest. ![]()
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |